regnum-plantae:

Grevillea rosmarinifolia, Proteaceae

This interesting evergreen flowering shrub is known as rosemary grevillea, after the Mediterranean culinary herb (Rosmarinus officinalis) due to the similar appearance of their almost needle-shaped and short linear leaves, but the vague morphological similarities between the two species end here. Native to south-eastern Australia, this shrub belongs to a family of plants characterised by very peculiar floral and fruiting structures, taken to the extreme by members like the cone bush (Leucadendron gandogeri), whose fruit closely resembles that of a conifer. The odd, curvy flowers buds of this grevillea -which open into a burst of protruding styles, making the inflorescence look like a pincushion- are just as interesting though, and with their seedpods are quite important as a source of food for wildlife in its native area.

It is often found on very well-draining, sandy or rocky soils in semi-arid areas, but it is hardy to -10

ºC and with protection and full sun exposure it can be grown in more temperate parts of the world. In the photos above you can see it blooming under glass in the Oceania section of the Kibble Palace at Glasgow Botanic Gardens, but I guess it could be grown outdoors if the right measures are taken, however I doubt it would grow at its best.